The impact of youtube recommendations on consumer's decision-making process

Master thesis English OPEN
Bom, Inês Sofia Inácio;
(2016)
  • Subject: YouTube | Recommendation | Decision-making process | Consumer behavior | Marketing estratégico | Rede social | Internet | Lideres de opinião | Comportamento do consumidor | Processo de decisão | Tomada de decisão | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

JEL Classification System: D81- Criteria for Decision-Making under Risk and Uncertainty; M31- Marketing The development of the Internet allowed consumers to easily share their opinions about products and services, and discuss it with other consumers. In this context,... View more
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