City marketing: online communication plan for the city of Lisbon

Master thesis Portuguese OPEN
Altrichter, Benjamin; (2011)
  • Subject: City marketing | Online marketing | Tourism marketing | Online communications | Marketing online | Marketing turístico | Comunicação online

City Marketing represents marketing efforts of cities in order to attract more visitors. Today, we are confronted everyday with marketing campaigns in all different communication media promoting countries, cities or events. Cities are competing for visitors on a g... View more
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