How different chocolate brands influence our chocolate perception and buying behavior?

Master thesis English OPEN
Mitrovic, Jelena;
(2014)
  • Subject: Chocolate brands | Chocolate consumption | Chocolate perception | Chocolate industry | Marcas de chocolate | Consumo de chocolate | Percepção de chocolate | Indústria de chocolate

This master dissertation is based on a research conducted in order to answer the question ‘How different chocolate brands influence our chocolate perception and buying behavior?’. This research was conducted with a sample of 101 respondents through a structured quest... View more
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