Determinants Of Consumers’ Satisfaction and Acceptance of Direct Selling

Conference object English OPEN
Alturas, Bráulio; Santos, Maria da Conceição; Pereira, Ivo;
  • Publisher: Academy of Marketing
  • Subject: Distribution channels | Customer satisfaction | Direct selling | Consumer behaviour
    acm: TheoryofComputation_MISCELLANEOUS

This paper studies the factors that influence the consumers’ satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of ... View more
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