Generational analysis on tourists' travel behaviors: exploring chinese outbound tourists

Master thesis English OPEN
Huang Shunying;
(2018)
  • Subject: Tourism | Generational analysis | Travel behaviors | Chinese outbound tourists | Marketing turístico | Geração | Comportamento do consumidor | Análise de dados | Turistas | Comunidade chinesa | China | :Ciências Sociais::Outras Ciências Sociais [Domínio/Área Científica] | L83 | M31 | M Business administration and business economics - Marketing - Accounting - Personnel economics | L Industrial organization

China is now considered a newly emerging tourism market that is worthy of more attention. Due to Confucian philosophy, Chinese way of living is quite different from other countries. Additionally, given the massive changes in China’s recent history and the lack of ... View more
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