publication . Research . 2011

Internet evolved : from secondary to primary competitive intelligence data

Dabrowska, Dominika;
Open Access English
  • Published: 04 May 2011
  • Country: Germany
Primary data is an important source ofinformation for Competitive Intelligence. Traditionally, it has been collected from interviews with stakeholders, talks at conferences and other means of direct interpersonal communication. The role of the Internet in the data collection – if it was used at all – was that of a provider of supplementary secondary data. Here, this approach is challenged and, using three examples of Social Media, it is shown that the Internet can and does provide valuable primary information to the Competitive Intelligence professional. Accordingly, a case is made for a shift of focus in the data collection process.
free text keywords: Business Intelligence, World Wide Web, Data Mining, Soziale Software, ddc:020
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