Marketing strategies for academic libraries

Article English OPEN
Jung, Claudia;
(2008)
  • Publisher: Hannover : Hochschule Hannover
  • Subject: Bibliothek | Marketing | Öffentlichkeitsarbeit | Hochschulbibliothek
    • ddc: ddc:020

This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing ... View more
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