Targeting Children Online : Young internet users and producers in the commercial media environment

Doctoral thesis English OPEN
Martinez, Carolina (2017)
  • Subject: Medie- och kommunikationsvetenskap | Samhällsvetenskap | internetreklam | internet | reklamspel | barn | reklamproducenter | marknadsförare | mobilspel | virtuella världar | online advertising | mobile games | children | advertising professionals | marketers | virtual worlds | tactics

Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of ch... View more
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