Exploring consumer online product returning behavior : Chinese e-consumers’ perspective

Master thesis English OPEN
Zhu, Yijun;
  • Subject: E-commerce | online product returning behavior | Chinese online consumer | fraudulent returning behavior | Master's Degree Programme in Business Competence

In the retail world, product returns are a common practice by consumers. Many businesses have been attempting to obtain more sales by providing customers with lenient return policies as well as customer-friendly return processes and procedures. Over the past decade, the... View more
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