Robo advisor, your reliable partner? Building a trustworthy digital investment management service

Master thesis English OPEN
Salo, Anni;
(2017)
  • Subject: trust | loyalty | digitalisation | investment management | financial services | financial technology | Kauppatieteiden tutkinto-ohjelma - Degree Programme in Business Studies

Investment management services have strongly relied on traditional face-to-face business models, causing the services being highly expensive and therefore available only for the wealthiest population. Recently a new digital business model, robo advisors, entered the mar... View more
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