SMARTPHONE USERS IN CREATION OF CUSTOMER VALUE. A value-centered approach to product carbon footprint.

Master thesis English OPEN
FINNILÄ, KIRSI;
(2011)
  • Subject: Yrityksen taloustiede, markkinointi - Marketing

To be able to differentiate services, provide competitive value propositions, and gain sustainable competitive advantage on the market, companies need to learn and understand how customers create value in their everyday activities. Value creation may occur at the pre-pu... View more
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