Connecting Mobile Game Advertising with Local Stores

Master thesis English OPEN
Wen, Yanzhao (2016)
  • Subject: mixed reality | QR code | mobile game advertising | user interaction | user experience | MDP in Software Development | game advertising
    acm: ComputingMilieux_PERSONALCOMPUTING

With the growth of mobile market, mobile advertising and mobile game advertising are becoming more and more important. On one hand, mobile advertising is able to deliver relevant ads to targeted users based on their locations and behaviors. On the other hand, as the num... View more
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