Factors that predict consumer acceptance of enriched processed meats

Article English OPEN
Shan, Liran Christine; Henchion, Maeve; De Brún, Aoife; Murrin, Celine; Wall, Patrick G.; Monahan, Frank J.;
  • Publisher: Elsevier
  • Subject: Meat | Functional food | Food acceptance | Consumer | Attitude
    mesheuropmc: food and beverages

The study aimed to understand predictors of consumers' purchase intention towards processed meat based functional foods (i.e. enriched processed meat). A cross-sectional survey was conducted with 486 processed meat consumers in spring 2016. Results showed that processed... View more
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