Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This paper provides ... View more
Ahn, J., Oh, S. and Kim, H. (2013), “Korean pop takes off! Social media strategy of Korean entertainment industry”, In Service Systems and Service Management (ICSSSM), 2013 10th International Conference on (pp. 774-777), IEEE, 17-19 July 2013, Hong Kong.
Ananda, A.S., Hernández-García, Á. and Lamberti, L. (2014), “RENL: A Framework for Social Media Marketing Strategy”, paper presented at 1st Annual EDIM PhD Conference, Milan, Italy, June 11-12, 2014.
Andzulis, J.M, Panagopoulos, N.G and Rapp, A. (2012) “A review of social media and implications for the sales process”, Journal of Personal Selling and Sales Management, Vol. 32, No. 3, pp. 305-316.
Ascend2 (2013), “Social Media Marketing Strategy Report”, available at: http://ascend2.com/home/wpcontent/uploads/Social-Marketing-Strategy-Report-Ascend2-Edition.pdf (accessed 21 April 2014).
Banks, A. (2014), “ The Inspirations Behind 20 of the Most Well-Known Luxury Brand Logos”, available at: http://www highsnobiety.com/2014/04/03/the-inspirations-behind-20-of-the-most-well-knownlogos-in-high-fashion/ (accessed 11 May 2015).
Blazek, P., Kolb, M., Partl, M., and Streichsbier, C. (2012), “The usage of social media applications in product configurators”, International Journal of Industrial Engineering and Management (IJIEM), Vol. 3, No. 4, pp. 179-183.
Brun, A., Caniato , F., Caridi, M., Cstelli, C., Miragliotta, G., Ronchi, S., Sianesi, A., Spina, G. (2008), “Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms”, Int. J. Production Economics, 114, 554-570. International Journal of Production Economics, Vol. 114, No. 2, pp. 554-570.
Constantinides, E. (2009), “Social Media/Web 2.0 as marketing parameter: An introduction”, Proceedings of 8th International Congress Marketing Trends, 15-17 January 2009, Paris.
Constantinides, E. (2014), “Foundations of Social Media Marketing”, Procedia-Social and Behavioral Sciences, Vol. 148, pp. 40-57.
Cristache, N., Lukacs, E. and Capatina, A. (2013), “The Impact Of Social Networks On The Awareness Increase Of A Corporate Social Responsibility Campaign: A Case Study On Alex&Comp Galati”, Proceedings of the 7th INTERNATIONAL MANAGEMENT CONFERENCE, Bucharest, Romania, 7-8 November 2013, Faculty of Management, The Bucharest University of Economic Studies, Bucharest, pp. 165-173.