Social media marketing in Italian luxury fashion

Conference object English OPEN
Ananda, Artha Sejati; Hernández García, Ángel; Lamberti, Lucio;
  • Publisher: E.T.S.I. Industriales (UPM)
  • Subject: Empresa | Ingeniería Industrial

Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This paper provides ... View more
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