Some insights for a relationship marketing model integrating SERVQUAL and customer loyalty in dental clinics
Vargas Perez, Ana Maria
Grijalvo Martin, Maria Mercedes
Mercado Idoeta, Carmelo
- Publisher: E.T.S.I. Industriales (UPM)
The demand of new services, the emergence of new business models, insufficient innovation, underestimation of customer loyalty and reluctance to adopt new management are evidence of the deficiencies and the lack of research about the relations between patients and denta...
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