Some insights for a relationship marketing model integrating SERVQUAL and customer loyalty in dental clinics

Conference object English OPEN
Vargas Perez, Ana Maria; Grijalvo Martin, Maria Mercedes; Mercado Idoeta, Carmelo;
(2012)
  • Publisher: E.T.S.I. Industriales (UPM)
  • Subject: Empresa

The demand of new services, the emergence of new business models, insufficient innovation, underestimation of customer loyalty and reluctance to adopt new management are evidence of the deficiencies and the lack of research about the relations between patients and denta... View more
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