Comparing internal and alliance-based new product development processes: case studies in the food industry
Olsen, Nina Veflen; Gripsrud, Geir;
- Publisher: Inderscience Publishers
- Subject: new product development | alliances | resources | routines | case study | food
Companies may simultaneously pursue different new product development (NPD) strategies. This article reports a comparative two case design study of in-house NPD projects as well as alliance based NPD projects in a food company. Two contradicting proposition’s of the eff... View more
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