publication . Article . 2011

Comparing internal and alliance-based New Product Development processes: case studies in the food industry

Geir Gripsrud; Nina Veflen Olsen;
Open Access
  • Published: 01 Jan 2011 Journal: International Journal of Product Development, volume 13, page 245 (issn: 1477-9056, eissn: 1741-8178, Copyright policy)
  • Publisher: Inderscience Publishers
  • Country: Norway
This is the authors’ final, accepted and refereed manuscript to the article Companies may simultaneously pursue different new product development (NPD) strategies. This article reports a comparative two case design study of in-house NPD projects as well as alliance based NPD projects in a food company. Two contradicting proposition’s of the efficiency of NPD in an alliance compared to NPD performed internally are stated, and the findings indicate that the alliance based NPD solution creates a better context for NPD than the in-house solution. Less forwarding of unsolved problems between the departments and a better communication is observed within the alliance. ...
free text keywords: Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, Business and International Management, alliances, resources, routines, case study, food, Alliance, Evolutionary economics, Design study, New product development, business.industry, business, Food company, Food industry, Marketing, Engineering, Process management
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