Product quality : an investigation into the concept and how it is perceived by consumers

Doctoral thesis English OPEN
Steenkamp, J.B.E.M.;
(1989)
  • Publisher: Steenkamp
  • Subject: Kwaliteitszorg | kwaliteit | quality controls | product liability | commodities | kwaliteitscontroles | productiecontroles | products | perception | producten | productaansprakelijkheid | safety | veiligheid | consumers | production controls | prijzen | prices | perceptie | cum laude | bedrijfsvoering | basisproducten | quality | Quality Management | management | risk | risico | consumenten

<p>The objectives of the present work are (1) to review the literature on product quality from different perspectives, (2) to develop a model that describes the way consumers form judgments about product quality, and (3) to investigate the proposed model empirical... View more
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