Online Behavioral Advertising: A Literature Review and Research Agenda

Article English OPEN
Boerman, S.C.; Kruikemeier, S.; Zuiderveen Borgesius, F.J.;
(2017)

Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers can benefit from OBA, the practi... View more
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