publication . Doctoral thesis . 2014

How pride and guilt guide pro-environmental behaviour

Onwezen, M.C.;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: Wageningen University
  • Country: Netherlands
<p> The world is currently confronted with environmental problems such as water pollution, loss of biodiversity, and air pollution. A promising way to reduce environmental problems is to encourage consumers towards more sustainable consumption patterns. Pro-environmental consumer choices involve a tradeoff between environmental motives and more personally related motives such as healthiness, convenience, and price. In this dissertation we explore how feeling good about oneself influences pro-environmental decision making.</p> <p> We focus on pride and guilt, which belong to the group of self-conscious emotions. Self-conscious emotions occur when individuals are ...
free text keywords: economie, menselijk gedrag, consumentengedrag, milieu, keuzegedrag, gedragseconomie, economische psychologie, perceptie, consumptie, emoties, zelfbesef, omgevingspsychologie, economics, human behaviour, consumer behaviour, environment, choice behaviour, behavioural economics, economic psychology, perception, consumption, emotions, self perception, environmental psychology
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Doctoral thesis . 2014
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