Identification of influence within the social media

Part of book or chapter of book English OPEN
Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana;
(2013)
  • Publisher: Livros LabCom
  • Subject: IR-87961 | METIS-299069

Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these ... View more
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