Onze excuses : Over de rol van verontschuldigingen in crisiscommunicatie

Article Dutch; Flemish OPEN
Janssen, D.M.L.; Gerards, Valenard;

In dit artikel onderzoeken we de rol van excuses in crisiscommunicatie. In een 2x2-experiment zijn we nagegaan of excuses effect hebben op crisisverantwoordelijkheid, reputatie, en woede en gedragsintenties van stakeholders in een opzettelijke en een niet-opzettelijke c... View more
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