Evaluative language, cognitive effort and attitude change.

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van Schie, E.C.M.; Martijn, C.; van der Pligt, J.;
  • Subject: Communication Science | Communicatiewetenschap | MGS | international
    mesheuropmc: sense organs

Tested the hypotheses that evaluatively biased language influences attitudes and that the magnitude and persistence of attitude change depends on the amount of cognitive effort. 132 undergraduates participated in the experiment, which used material focusing on the issue... View more
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