Skimmers, dippers, and divers : Campfire’s Steve Coulson on transmedia marketing and audience participation

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Hassler-Forest, Dan;
  • Subject: transmedia | participation | media audiences | quality TV | fan culture | advertising | franchising | Game of Thrones
    acm: ComputingMilieux_PERSONALCOMPUTING

In this interview, Campfire’s creative director Steve Coulson talks about his work in activating fan communities as part of the publicity campaign for storytelling franchises. His marketing firm specializes in creating immersive experiences that encourage fans to partic... View more
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