publication . Report . Other literature type . Article . Part of book or chapter of book . 2017

A Case Study on Diets in EU Food Law

Kai Purnhagen; Ellen van Kleef;
Open Access English
  • Published: 08 Jun 2017
  • Country: Netherlands
This chapter assesses whether nudging techniques can be argued to be a less restrictive but equally effective way to regulate diets in EU law, when contrasted to classical information-related or content-related regulation. It has been argued that nudging techniques, due to their freedom-preserving nature, might influence the proportionality test in such a way that authorities need to give preference to nudging techniques over content-related or information regulation. We will illustrate on the example of EU food law how behavioural sciences have first altered the EU food law’s goal from the mere provision of safety to also steering behaviour towards healthier di...
free text keywords: nudge, food, healthy diet, proportionality principle, EU law
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