Are women more loyal customers than men?

Article English OPEN
Osselaer, Stijn; Melnyk, Valentina; Bijmolt, Tammo;
(2010)
  • Subject: Marketing

textabstractFor almost every company the retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability... View more
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