publication . Conference object . 2013

A business case method for business models

Meertens, Lucas Onno; Starreveld, E.; Iacob, Maria Eugenia; Nieuwenhuis, Lambertus Johannes Maria; Shishkov, Boris;
Open Access English
  • Published: 08 Jul 2013
  • Publisher: SCITEPRESS - Science and Technology Publications
  • Country: Netherlands
Intuitively, business cases and business models are closely connected. However, a thorough literature review revealed no research on the combination of them. Besides that, little is written on the evaluation of business models at all. This makes it difficult to compare different business model alternatives and choose the best one. In this article, we develop a business case method to objectively compare business models. It is an eight-step method, starting with business drivers and ending with an implementation plan. We demonstrate the method with a case study for innovations at housing associations. The designed business case method can be used to compare and s...
free text keywords: IR-89315, METIS-302232
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Conference object . 2013
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