publication . Article . Other literature type . 2011

Corporate Social Responsibility Orientations Within a Multinational Bank

van den Heuvel, G.G.A.; Soeters, J.M.M.L.; Goessling, T.;
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  • Published: 28 Nov 2011 Journal: Business & Society, volume 53, pages 378-413 (issn: 0007-6503, eissn: 1552-4205, Copyright policy)
  • Publisher: SAGE Publications
  • Country: Netherlands
Abstract
This study examines the effects of culture, gender, and function on orientation toward corporate social responsibility (CSR) among 416 employees of an international financial service organization. The main objective of the study is to investigate the variation of corporate social responsibility orientation (CSRO) across national cultures. The authors draw on a theory of cultural value orientations to identify three culturally distinct transnational clusters: West Europe, the English speaking countries, and South Asia. These clusters coincide with the business units (BUs) and markets of the organization under investigation. By employing a framework of CSRO, the s...
Subjects
free text keywords: Business, Management and Accounting (miscellaneous), Social Sciences (miscellaneous), Public relations, business.industry, business, Economics, Multinational corporation, International management, Financial services, Corporate social responsibility, Stakeholder, Global business, Cross-cultural studies, Management
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publication . Article . Other literature type . 2011

Corporate Social Responsibility Orientations Within a Multinational Bank

van den Heuvel, G.G.A.; Soeters, J.M.M.L.; Goessling, T.;