The impact of national cultural distance on the number of foreign web site visits by U.S. households
Beugelsdijk, S.; Slangen, A.;
We investigate how national cultural distance, defined as the extent to which the shared values and norms in one country differ from those in another, affect the number of Web site visits. Based on a sample of 2,654 U.S. households visiting Web sites in 38 countries ove... View more
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