publication . Conference object . 2017

Building Design-led Ambidexterity in Big Companies

Stoimenova, Niya; de Lille, C.S.H.; Bohemia, E.; de Bont, C.; Svengren Holm, L.;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: The Design Research Society
  • Country: Netherlands
Organisational ambidexterity is considered a crucial capability for long term firm survival and development. However, adopting and successfully implementing it presents multiple challenges. Furthermore, despite being increasingly popular in the last two decades, the role design can play in achieving it is notably missing from the discussion. This paper analyses the attempts to accelerate the innovation pace of two large international companies in the consumer electronics and healthcare and airline industries. Both attempt to combine design and agile elements in fast-paced environments, while working in multidisciplinary teams early in the NPD process. However, o...
free text keywords: design-led ambidexterity, capabilities, Lighthouse Model
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Conference object . 2017
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