Can business development services practitioners learn from theories on innovation and services marketing?

Article, Preprint, Report English OPEN
Romijn, H.A.; Caniëls, M.C.J.; Ruijter-de Wildt, de, M.;
(2003)
  • Publisher: Technische Universiteit Eindhoven
  • Journal: volume 16,pages425-440issn: 0961-4524
  • Related identifiers: doi: 10.1080/09614520600792366
  • Subject: innovation, services, marketing, innovation, business development

Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the ... View more
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