publication . Preprint . Conference object . Article . Report . 2003

Can Business Development Services practitioners learn from theories on innovation and services marketing?�

Caniëls, M.C.J.; Romijn, H.A.; Ruijter-de Wildt, de, M.;
Open Access
  • Published: 01 Jan 2003
  • Country: Netherlands
Abstract
Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the key to successful market development. Yet, the impact of many of these programmes continues to be limited. In this paper we suggest a possibly important cause for this impact problem by examining the current best practice BDS support model in the light of modern theories of innovation and current approaches to services marketing management. The insights emerging from these literatures point toward...
Subjects
free text keywords: innovation, services, marketing, innovation, business development, Geography, Planning and Development, Development, Business development, Economics, Services marketing, Services computing, Big business, Marketing, Developing country

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publication . Preprint . Conference object . Article . Report . 2003

Can Business Development Services practitioners learn from theories on innovation and services marketing?�

Caniëls, M.C.J.; Romijn, H.A.; Ruijter-de Wildt, de, M.;