Can business development services practitioners learn from theories on innovation and services marketing?
Romijn, H.A.; Caniëls, M.C.J.; Ruijter-de Wildt, de, M.;
- Publisher: Technische Universiteit Eindhoven
- Journal: volume 16,pages425-440issn: 0961-4524
- Subject: innovation, services, marketing, innovation, business development
Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the ... View more