publication . Preprint . Conference object . Article . Report . 2003

Can Business Development Services practitioners learn from theories on innovation and services marketing?�

M Marieke de Ruijter-de Wildt; HA Henny Romijn; Marjolein C.J. Caniëls;
Open Access
  • Published: 01 Jan 2003
  • Country: Netherlands
Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the key to successful market development. Yet, the impact of many of these programmes continues to be limited. In this paper we suggest a possibly important cause for this impact problem by examining the current best practice BDS support model in the light of modern theories of innovation and current approaches to services marketing management. The insights emerging from these literatures point toward...
free text keywords: innovation, services, marketing, innovation, business development, Geography, Planning and Development, Development, Policy guidelines, Developing country, Services computing, Business, Business development, Big business, Marketing, Services marketing

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