publication . Article . 1996

Discerning a key characteristic of a European style of management: Managing the tension between integration opportunities and the constraining diversity in Europe

Boone, Peter; Bosch, Frans;
Open Access English
  • Published: 01 Sep 1996
  • Country: Netherlands
textabstractIn 1991, Thurley and Wirdenius claimed that international companies operating in European countries could, and should, make a strategic choice whether or not to develop a "European" approach or style of management. After the acceptance of the Treaty of Maastricht, and with the new European Union preparing to absorb applicants from the European Free Trade Association, their claim is becoming even more important. Not surprisingly, a European style of management, or "European management," is an important topic for business, business schools, and academic research. While a growing number of publications have been written on this subject, a brief review o...
free text keywords: EU, corporate culture, free trade, international business enterprises, international competition, international trade, international trade financing, management styles
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