City Marketing: Towards an Integrated Approach

Doctoral thesis English OPEN
Braun, Erik;
  • Publisher: Erasmus University Rotterdam
  • Subject: city marketing | economic geography | image management | place branding | place marketing | public management | regional economics | urban development | urban economics | urban governance | urban management

textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of ... View more
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