The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications

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Smeesters, Dirk; Mussweiler, Thomas;
(2010)

textabstractThis study examines how advertisements containing thin or heavy models influence the self‐esteem of overweight, normal, and underweight consumers. Previous research has mainly examined the influences of variations of the comparison standard on self‐evaluativ... View more
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