publication . Other literature type . Article . 2007

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Lindenberg, Siegwart; Steg, Linda;
  • Published: 01 Mar 2007
  • Publisher: Wiley
Abstract
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understanding environmental behavior. We introduce goal-framing theory, which postulates that goals "frame" the way people process information and act upon it. Three goal frames are distinguished: a hedonic, gain, and normative goal frame. In general, multiple goals are active at any given time, which may (or may not) be compatible; that is, the strength of the focal goal may be influenced by other goals that are in the background. Based on an extensive review of studies in environmental psycholog...
Subjects
free text keywords: Intrinsic motivation, Environmental behavior, Social dilemma, Environmental psychology, Psychology, Framing (construction), Consumer behaviour, Normative, Theory of planned behavior, Social psychology, RESIDENTIAL ELECTRICITY CONSUMPTION, PROENVIRONMENTAL BEHAVIOR, RESPONSIBLE BEHAVIOR, ENERGY-CONSERVATION, CAR USE, CONSUMER-BEHAVIOR, PLANNED BEHAVIOR, SOCIAL DILEMMAS, DETERMINANTS
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publication . Other literature type . Article . 2007

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Lindenberg, Siegwart; Steg, Linda;