Personal selling constructs and measures: Emic versus etic approaches to cross-national research

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Herché, Joel; Swenson, Michael; Verbeke, Willem;
  • Subject: marketing | social aspects | selling

textabstractEvaluates transportability of personal selling measures across cultural boundaries. Concept of measurement development; Emic and etic approaches to developing measures for cross-cultural applications; Cross-national dimensionality, reliability and construct ... View more
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