Consumer-generated versus marketer generated websites in consumer decision making.

Article English OPEN
Bronner, F.; de Hoog, R.;
(2010)
  • Subject: METIS-272108

Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic wordof- mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commer... View more
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