The relationship between online campaigning and political involvement

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Kruikemeier, S.; van Noort, G.; Vliegenthart, R.; de Vreese, C.H.;
  • Subject: Experiment | Interactivity | Political campaigning | Social media | Social presence | Source expertise | Information Systems | Computer Science Applications | Library and Information Sciences

Purpose-The purpose of this paper is to examine the causal relationship between interactive and personal campaigning on social media and political involvement, and the mechanisms that explain the effects. Specifically, this study examines whether personal and interactiv... View more
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