publication . Article . 2014

Cross-cultural color-odor associations

Jason Chan;
Open Access English
  • Published: 09 Jul 2014
  • Publisher: Public Library of Science
Abstract
Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (i.e., an inherent mapping between color and odor), statistical reasons (i.e., covariance in experience), and/or semantically-mediated reasons (i.e., stemming from language). The present study probed this question by testing color-odor correspondences in 6 different cultural groups (Dutch, Netherlands-residing-Chinese, German, Malay, Malaysian-Chinese, and US residents), u...
Subjects
Medical Subject Headings: psychological phenomena and processes
free text keywords: C800 Psychology, C850 Cognitive Psychology, C830 Experimental Psychology, Malay people, Culture, Odorants, Smell, Sensory perception, General Biochemistry, Genetics and Molecular Biology, General Agricultural and Biological Sciences, General Medicine, Color vision, Cognitive psychology, Psychology, German, language.human_language, language, Odor, Malay, Crossmodal, Perception, media_common.quotation_subject, media_common, Cultural group selection, Cross-cultural studies, modal associations, correspondences, olfaction, responses, emotion, scents, Medicine, R, Science, Q, Research Article, Biology and Life Sciences, Neuroscience, Cognitive Science, Vision, Social Sciences, ddc:150
35 references, page 1 of 3

1. Zellner DA, Bartoli AM, Eckard R (1991) Influence of color on odor identification and liking ratings. Am J Psychol 104: 547-561.

2. Gilbert AN, Martin R, Kemp SE (1996) Cross-modal correspondence between vision and olfaction: the color of smells. Am J Psychol 109: 335-351.

3. Schifferstein HNJ, Tanudjaja I (2004) Visualising fragrances through colours: the mediating role of emotions. Perception 33: 1249-1266. [OpenAIRE]

4. Dematte` ML, Sanabria D, Spence C (2006) Cross-modal associations between odors and colors. Chem Senses 31: 531-538. [OpenAIRE]

5. Maric Y, Jacquot M (2013) Contribution to understanding odour-colour associations. Food Qual Prefer 27: 191-195.

6. Zellner DA (2013) Color-odor interactions: A review and model. Chemosens Percept 6: 155-169. [OpenAIRE]

7. Spence C (2011) Crossmodal correspondences: A tutorial review. Atten Percept Psychophys 73: 971-995.

8. Stevenson RJ, Rich A, Russell A (2012) The nature and origin of cross-modal associations to odours. Perception 41: 606-619.

9. Osterbauer RA, Matthews PM, Jenkinson M, Beckmann CF, Hansen PC, et al. (2005) Color of scents: Chromatic stimuli modulate odor responses in the human brain. J Neurophysiol 93: 3434-3441. [OpenAIRE]

10. Spector F, Maurer D (2012) Making sense of scents: the colour and texture of odours. Seeing Perceiving 25: 655-677.

11. Herz RS, von Clef J (2001) The influence of verbal labeling on the perception of odors: evidence for olfactory illusions? Perception 30: 381-392.

12. Morrot G, Brochet F, Dubourdieu D (2001) The color of odors. Brain Lang 79: 309-320. [OpenAIRE]

13. Chrea C, Valentin D, Sulmont-Rosse´ C, Ly Mai H, Hoang Nguyen D, et al. (2004) Culture and odor categorization: agreement between cultures depends upon the odors. Food Qual Prefer 15: 669-679.

14. Herz RS (2005) Odor-associative learning and emotion: Effects on perception and behavior. Chem Senses 30: 250-251.

15. Pangborn RM, Guinard JX, Davis RG (1988) Regional aroma preferences. Food Qual Prefer 1: 11-19.

35 references, page 1 of 3
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue