publication . Article . 2014

Cross-cultural color-odor associations

Jason Chan;
Open Access English
  • Published: 09 Jul 2014
  • Publisher: Public Library of Science
Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (i.e., an inherent mapping between color and odor), statistical reasons (i.e., covariance in experience), and/or semantically-mediated reasons (i.e., stemming from language). The present study probed this question by testing color-odor correspondences in 6 different cultural groups (Dutch, Netherlands-residing-Chinese, German, Malay, Malaysian-Chinese, and US residents), u...
Medical Subject Headings: psychological phenomena and processes
free text keywords: C800 Psychology, C850 Cognitive Psychology, C830 Experimental Psychology, Malay people, Culture, Odorants, Smell, Sensory perception, General Biochemistry, Genetics and Molecular Biology, General Agricultural and Biological Sciences, General Medicine, Color vision, Cognitive psychology, Psychology, German, language.human_language, language, Odor, Malay, Crossmodal, Perception, media_common.quotation_subject, media_common, Cultural group selection, Cross-cultural studies, modal associations, correspondences, olfaction, responses, emotion, scents, Medicine, R, Science, Q, Research Article, Biology and Life Sciences, Neuroscience, Cognitive Science, Vision, Social Sciences, ddc:150
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