Cross-cultural color-odor associations

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Levitan, C.A.; Ren, J.; Boesveldt, S.; Chan, J.; McKenzie, K.J.; Levin, J.A.; Leong, C.X.; Bosch, van den, J.F.;
  • Subject: correspondences | modal associations | emotion | scents | olfaction | responses | language | smell | perception
    mesheuropmc: psychological phenomena and processes

Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences aris... View more
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