Age differences in liking and recall of arousing television commercials

Conference object English OPEN
van der Goot, M.; van Reijmersdal, E.; Eisend, M.; Langner, T.;
  • Publisher: European Advertising Academy

This paper examines age differences in liking of arousing television commercials and recall of the advertised brands and products. Based on the activation theory of information exposure, sensation seeking theory and the limited capacity model of mediated message process... View more
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