Influencing the online consumer's behavior

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Constantinides, Efthymios;
(2004)
  • Subject: METIS-217797 | IR-60309

Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the v... View more
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