Customer attractiveness, supplier satisfaction and preferred customer status: a review and a cycle model

Conference object English OPEN
Schiele, Holger; Veldman, Jasper; Hüttinger, L.;
(2012)
  • Subject: IR-82735 | METIS-291149

In this paper, we introduce the concept of preferred customer status, i.e. a buyer is awarded preferential treatment of its important suppliers compared to their other customers. As there is a lack of knowledge of what motivates suppliers to serve selected buyers better... View more
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