publication . Doctoral thesis . 2007

Not invented here : managing corporate innovation in a new era

Vrande, van de, V.J.A.;
Open Access English
  • Published: 01 Jan 2007
  • Publisher: Technische Universiteit Eindhoven
  • Country: Netherlands
Not Invented here: Managing Corporate Innovation in a New Era External technology sourcing as a means to develop new businesses is taking a more central role in established companies. Acquiring new technologies from outside the firm which speeds up the innovation process and complements internal R&D is an important aspect of new business development within the paradigm of open innovation. It is becoming a requirement to create and sustain competitive advantage in different product markets, and to respond quickly to changing market needs and new technological opportunities. Companies that co-develop technology or in-source external technology to set up new busine...
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