Sustainable packaging design for consumer electronics products: Balancing marketing, logistics and environmental requirements

Conference object English OPEN
Wever, R.; Boks, C.B.; Pratama, I.; Stevels, A.L.N.;
(2007)
  • Subject: lifecycle optimization | physical distribution | packaging | retailing | LCC

Packaging design for consumer electronic products is a challenge because contradictory demands from a distribution perspective and a marketing perspective have to be balanced. With several company departments involved and powerful external stakeholders this is a complic... View more
  • References (16)
    16 references, page 1 of 2

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