Influencers :The Role of Social Influence in Marketing

Doctoral thesis English OPEN
Du Plessis, Christilene;
(2017)
  • Publisher: Erasmus University Rotterdam
  • Subject: digital marketing | research methods | social power | Social influence | social media

markdownabstractSocial influence is the corner stone of consumer psychology. In fact, in the last decade of the 19th century the study of consumer psychology emerged from an interest in advertising and its influence on people. Traditionally research on social influence ... View more
  • References (30)
    30 references, page 1 of 3

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    Schaerer, Michael*, Christilene du Plessis, Andy Yap and Stefan Thau (2016), “What about the Powerless? Theoretical and Empirical Consequences of Science's Obsession with the Powerful.” Paper presented at the 2016 London Business School TransAtlantic Doctoral Consortium, London, full paper presentation.

    Schaerer, Michael*, Christilene du Plessis, Andy Yap and Stefan Thau (2016), “What about the Powerless? Theoretical and Empirical Consequences of Science's Obsession with the Powerful.” Paper presented at the 2016 Annual Conference of the International Association for Conflict Management, New York City, full paper presentation.

    Du Plessis, Christilene*, Steven Sweldens and Stijn van Osselaer (2016), “How Distraction Improves Consumer Learning of Brand Associations.” Society for Consumer Psychology Conference, St. Pete Beach, FL. **Part of the “Special Awards Session” with the SCP Fellow, Early Career Award, and Dissertation Proposal Award Winner.

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