Influencers :The Role of Social Influence in Marketing
Du Plessis, Christilene;
Publisher: Erasmus University Rotterdam
Subject: digital marketing | research methods | social power | Social influence | social media
markdownabstractSocial influence is the corner stone of consumer psychology. In fact, in the last decade of the 19th century the study of consumer psychology emerged from an interest in advertising and its influence on people. Traditionally research on social influence ... View more
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