Ajzen, I., & Fishbein, M. (1980). Understandingattitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Aronson, E., & Golden, B. (1962). The effect of relevant and irrelevant aspects of communicator credibility on opinion change. Journal of Personality, 30, 135-146. [OpenAIRE]
Aronson, E., Turner, J. A., & Carlsmith, J . M. (1963). Communicator credibility and communication discrepancy as determinants of opinion change. Journal ofAbnormal and SocialPsychology, 67,31-36.
Ban, A. W. van den. (1964). A revision of the two-step flow of communication hypothesis. Gazette, 10,235-250.
Bochner, S . , & Insko, C. A. (1966). Communicator discrepancy, source credibility and opinion change. Journal of Personality and Social Psychology, 4,614-621.
Bowers, J. W. (1965). The influence of delivery on attitudes towards concepts and speakers.Speech Monographs, 32,154-158.
Brock, T. C. (1967). Communication discrepancy and intent t o persuade as determinants of counterargument production. Journal of Experimental Social Psychology, 3,296-309.
Coats, W. D., & Schmidchens, U. (1966). Audience recall as a function of speaker dynamism.Journal ofEducationalPsychology, 57,189-191.
Comstock, G. (1975). The evidence so far: The effect of television on children and adolescents.Journal of Communication, 25,25-34. [OpenAIRE]
Comstock, G. (1978). The impact of television on American institutions. Journal of Communication, 28, 12-28. [OpenAIRE]
Dietrich, J . E. (1946). The relative effectiveness of two modes of radio delivery in influencing atttidues. Speech Monographs, 13,58-65.
Fishbein, M., & Azjen, I. (1975). BelieL attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Foley, J. M. (1978). Mass Communication theory and research: An overview. In B. Ruben (Ed.), Communication Yearbook 2 (pp. 209-214). New Brunswick, NJ: Transaction Books.
Foley, J. M. (1979). Mass Communication theory and research: An overview. In D. Nimmo (Ed.), Communication Yearbook 3(pp. 263-270). New Brunswick, NJ: Transaction Books.
Granberg, D., & Campbell, K. E. (1977). Effect of communication discrepancy and ambiguity on placement and opinion shift. European Journal o f Social Psychology, 7,137-150.