Online marketing and advertising research: Traditional Theories Revisited

Doctoral thesis English OPEN
Yudhistira, Titah;
(2016)
  • Publisher: University of Groningen, SOM research school

Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts... View more
  • References (130)
    130 references, page 1 of 13

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