publication . Conference object . 2008

Packaging for consumer electronic products: The need for integrating design and engineering

Wever, R.; Boks, C.; Stevels, A.;
Open Access English
  • Published: 01 Jan 2008
  • Publisher: International Association of Packaging Research Institutes
From the perspective of a multinational corporation producing durable consumer goods sustainable packaging is packaging that fulfils the right functionalities in the most efficient way. In order to achieve this, an integral design process is required. Such an integral approach to the design of packaging for CE goods would imply a process that takes into account all requirements, whether they are technical, financial, environmental or psychological in nature, and that also incorporates the relationship between the packed product and the packaging. In this paper this approach will be defined as packaging design engineering. In business reality however, a split bet...
free text keywords: marketing, design process, distribution, durable goods
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Conference object . 2008
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