Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.

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Velthoven, Gerlach;
  • Subject: E-business strategy | Web 2.0 | Social media | Small and medium enterprises (SME's)

The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of markete... View more
  • References (1)

    Berenschot. (2008). Marketingtrends 2008. Utrecht: Berenschot/Marektingfacts. Bernoff, J. a. (2008). Groundswell: Winning in a World Transformed by Social Technologies.

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