publication . Article . Other literature type . 2016

the added value of sustainability motivations in understanding sustainable food choices

Verain, Muriel C. D.; Onwezen, Marleen C.; Sijtsema, Siet J.; Dagevos, Hans; Verain, Muriel C. D.; Onwezen, Marleen C.; Sijtsema, Siet J.; Dagevos, Hans;
Open Access
  • Published: 01 Aug 2016 Journal: Applied Studies in Agribusiness and Commerce, volume 10, pages 67-76 (issn: 1789-221X, eissn: 1789-7874, Copyright policy)
  • Publisher: University of Debrecen/ Debreceni Egyetem
  • Country: Netherlands
Abstract
Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The res...
Subjects
free text keywords: Food choice, Product (category theory), Sustainable consumption, Sustainable agriculture, Added value, Product category, Marketing, Business, Sustainable products, Sustainability, food, motivations, organic, fair trade, Agriculture, S, Regional planning, HT390-395, LEI Consument & Keten, Consument & Keten, WASS, Leerstoelgroep Economie van consumenten en huishoudens, Economie van Consumenten en Huishoudens, Urban Economics, LEI Consumer and Chain, Consumer and Chain, Economics of Consumers and Households Group, Economics of Consumers and Households, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety
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