publication . Article . 2017

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

Suparmo, Ludwiq;
  • Published: 21 Dec 2017 Journal: Communicology: Jurnal Ilmu Komunikasi, volume 5, pages 27-37 (issn: 2339-1480, eissn: 2580-9172, Copyright policy)
  • Publisher: Universitas Negeri Jakarta
<jats:p>It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.</jats:p>
free text keywords: Sociology, Uses and gratifications theory, Media studies, uses and gratifications theory, sociological dimension, Character and Culture, mass media, social media

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publication . Article . 2017

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

Suparmo, Ludwiq;